4 Great Strategies of Small Business Branding

Branding is so much more than having a cool logo or flashy website. Sure, today you have to be able to engage your audience and “tell your story” . . . but if you don’t tell it the right way, you’re left with nothing but a wasted opportunity. This is where branding strategy comes into play. Many startups, small businesses, and entrepreneurs only look at the present, focusing on short-term rather than the long-term growth and success of their business. Building a brand is a process. So where do you start?

1. Spend some time on your name:

You only have one chance to make a first impression—and for many customers, your business’ name is that impression. In a startup-flooded marketplace, getting your name right can be the key to your success, while a bad name can doom your chances with new customers. These days, it’s not just enough to think of a good name, you also have to claim it as a unique domain name. Before you settle on anything, search to see if yourcompanyname.com available to buy. Also think about how your URL will look when it’s displayed. Here are a few examples of businesses that failed to step back and see their domain names as others would read them, with unintentionally hilarious results.

2. Know your business and know your customers:

A common misconception is that there is some kind of one-size-fits-all marketing strategy that you can follow and expect great results, whatever your business. This is simply not true since all businesses are different, and all have different requirements. Brand marketing company in Birmingham is best in marketing your business.

Before you choose which elements to integrate into your overall marketing strategy, you need to think carefully about your target customers. What is their demographic? How old are they? Where do they live? What online services do they use? How do they look for your product? Being clear about details such as these will allow you to develop a targeted and more effective overall strategy that focuses on the channels most likely to produce results for you.

3. Google AdWords:

There are more than 40,000 search queries on Google every second. No other advertising method has the potential to get your business before that many pairs of eyes. Google AdWords is sort of the godfather of online marketing channels. It’s been around a long time. It’s competitive. It’s expensive. And if you know what you’re doing, it can work very, very well for you. Despite being a paid channel, AdWords’ goal is still to deliver relevant search results to users, and as a result, it will be less expensive for you when you are utilizing proper on-page SEO.

4. Leverage brand advocacy with user generated content:

A huge challenge for content marketers and social media marketers is to keep coming up with new and unique content that engages your audience. Every business faced this challenge as well but also wanted to increase their organic reach. Therefore, decide to include reader’s voices on social channels to solve this.