Would Video Marketing Rule the SEO in the Future?

 

The digital landscape has taken a massive twist for the past 10 years. Desktop computers have become history, laptops are replaced by handheld tablets or smartphones. What is more intriguing is that digital technology has become far cheaper like never before.  You won’t find any boundaries to when, how, and where people interact with content.

Drastic Change in Marketing

With that being said, it’s important to realize that there is a drastic change seen in the world of content marketing as well. Content is considered successful only if it successfully delivers what a customer desires and how and when they want it.

Video Marketing

Here is the good news though, even with all the changes taken place it, still is relatively easier to keep up with these advancements such as video marketing. It is foretold that video marketing would take a toll on SEO in the near future. Speaking of SEO, if you are looking for experts, you can find a top SEO agency in London.

So what is the future of video marketing, this article will give you insights into all that is predicted to happen. But before we begin, here is a statistical proof by HubSpot about video marketing taking over:

·         It was recorded that around 80% of web traffic would be taken over by video marketing in 2019

·         Videos added to your marketing emails can skyrocket the click-through rate by 200-300%

·         Conversation can be increased by 80% by adding embedding videos in the landing pages.

·         90% of customers claimed that it is easier to decide upon a product after watching a video and 64% of them are more likely to buy it.

·         According to James McQuivey, the digital marketing expert, a single video of 1 minute is equal to around 1.8 million words.

Are you convinced now?

Educating and informing

It is a proven fact that a practical representation, live or in a form of video makes it easier for a human brain to grasp and understand any concept rather than reading about it in words. The same approach goes for marketing, even today if you plan on buying a new smartphone, you will probably search and read the specs but it would still not be enough and eventually, u get bored of reading too. There are dozens of Youtubers out there who review every upcoming cellphone in extreme detail and you would enjoy watching that over and over again rather than reading about the products.

In fact, as mentioned above, it makes it a lot easier for you to choose the one that suits you best.

Search engine optimization

Even search engines are convinced about the sorcery of video marketing. Search engines enjoy displaying videos due to the high quality content. If you want your SEO to work wonders, adding a video to your content would just steal the show. However, the videos have to be optimized properly as well like using the correct keywords or a gold star meta description.

Read also: List Down The Top Technology Trends In 2021

Staying Competitive

Videos are the best alternatives to deliver any kind of message out there. If you think about it, a short video of probably a minute or two can work magic to explain the people about a product to grasp their attention. Try adding an animated or illustrated explainer to explain in the video just to be under the limelight.